Taylor Hatmaker has been making the news lately. He’s been accused of tone deafness, which is not the most surprising thing, but there’s also been talk about his ad policy on Facebook and Twitter. His new political ad policy on Twitter is particularly interesting.
Twitter’s new political ad policy
Twitter has updated its political ad policy. The company announced its new rule on Friday. It will be effective November 22.
Twitter defines political content as any content that references a political party, a political candidate, a ballot measure, or a government official. Twitter will also ban any ads that advocate a specific legislative outcome.
The new policy will make it harder for advertisers to micro-target voters. Advertisers will have to apply for certification. This certification process requires a minimum of 200,000 unique monthly visitors in the U.S. In addition, they will have to verify their identities.
While Twitter says it will enforce its new policy, its executives are still working on defining what is considered political. They have met with public relations and free speech groups.
The company is implementing the policy after several public conversations about misleading content. Jack Dorsey, CEO of Twitter, has cited a number of reasons for the ban. He said he wants Twitter to avoid siloing political conversations.
Facebook’s new political ad policy
Facebook has announced a series of updates to its political ad policy. The changes are intended to give users more control over ads, while also providing more transparency. These new controls include an option to turn off all political ads on Facebook.
Facebook’s new policies will be phased in over the next several months. For example, a new tool will be tested in Ireland and Canada in the coming weeks. Users will be able to see information about advertisers and their ads, such as who is paying for them. They will also be able to report unlabeled ads.
In addition, Facebook plans to double its security team from 10,000 to 20,000 this year. This will help monitor political ads using artificial intelligence. However, the company declined to say when the policy will be fully implemented.
To begin, all political advertisers will need to go through a verification process. This includes verifying their identity. Advertisers will then have a one-week grace period before their ads are paused.
A brief look at Taylor Hatmaker’s LinkedIn profile will reveal he’s a pretty nice guy, as well as a worthy candidate for the title of Technology journalist. On top of that, he has been a hands-on tech geek since the early days of techieville. This, coupled with a dollop of luck, he’s been able to score a nice job at a fancy office in the belly of the beast. In addition, he’s got the inside track to a nice place to call home. Not to mention, he’s got the perks of a nice office and a tidy little 401k. Besides, who knows, he may have a wacky pixie dust or two at his disposal.
As for the office, Taylor has a pretty cool desk in the basement of the HQ, aka HQ2, if you’re in biz dev. He’s also a social butterfly, as evidenced by the dozens of Facebook friends and Facebook kooky cats he’s tagged along with.